1. About Public Pulse
Public Pulse Inc. ("Public Pulse", "we", "our", or "us") operates a civic engagement and public opinion platform available through PublicPulse.live and related services (the "Platform"). This Privacy Policy explains how we collect, use, disclose, store, protect, retain, and manage Personal Information.
Public Pulse enables eligible users to participate in National Topics, Local Civic Issues, report local community issues for review, view public opinion trends and aggregated results, and participate in private or invitation-only Groups made available through participating organizations.
Public Pulse is an independent technology platform. Publication of a question, local issue, Group question, report, statistic, or result does not constitute endorsement, factual verification, political support, or policy advocacy by Public Pulse.
2. Personal Information
For this Policy, "Personal Information" means information about an identifiable individual as defined under applicable Canadian privacy laws. Information that has been anonymized so that it can no longer reasonably identify an individual is not treated as Personal Information to the extent permitted by applicable law.
3. Our Privacy Principles
- Collect only information reasonably necessary to operate and improve the Platform.
- Be transparent about how information is collected, used, and disclosed.
- Use reasonable administrative, technical, and physical safeguards.
- Respect applicable access, correction, deletion, and consent rights.
- Use aggregated and anonymized information whenever reasonably possible for analytics, reporting, research, and commercial insights.
4. Information We Collect
A. Account Information
- Email address;
- Name, if voluntarily provided;
- Social login information or identifiers where Google, Apple, Facebook, or another supported provider is used;
- Account creation date, verification status, and account preferences.
B. Eligibility, Demographic, and Location Information
Depending on the features used, we may collect information such as age or age range, province or territory, full Canadian postal code, gender where voluntarily provided, municipality or neighbourhood where relevant, and approximate geographic information where permission is granted.
A full Canadian postal code may be required during registration to help determine geographic eligibility, display relevant local content, and produce regional insights. Public Pulse does not require a user's full street address for ordinary account registration.
C. Participation Information
- Responses to National Topics and Local Civic Issues;
- Voting activity and participation history;
- Group membership, eligibility, access, or referral status;
- Responses to private Group questions;
- Civic participation statistics and referral activity, where applicable.
D. Local Issue Submissions
If you report a local issue, we may collect the issue description, approximate location, municipality or neighbourhood, supporting information, photographs or other media where enabled, and other information you voluntarily submit. Submissions may be reviewed, edited, summarized, generalized, approved, declined, or removed before publication. Users should not submit unnecessary Personal Information about themselves or others.
E. Technical Information
- IP address;
- Browser and device type;
- Operating system;
- Cookies and similar technologies;
- Website usage and analytics information;
- Device identifiers and log information.
5. How We Use Information
- Create, verify, authenticate, and manage accounts;
- Confirm eligibility and provide geographically relevant content;
- Prevent duplicate accounts or duplicate participation and detect fraud, bots, abuse, and suspicious activity;
- Operate National Topics, Local Civic Issues, and private Groups;
- Provide and administer Group access to eligible invited participants;
- Generate aggregated results, demographic and regional trends, research, reports, dashboards, and commercial insights;
- Improve Platform functionality, security, and user experience;
- Send service, security, verification, Group-access, and other permitted communications;
- Where permitted by law and with any required consent, send optional communications about new Public Pulse topics, results, features, research, Platform updates, or engagement opportunities;
- Comply with legal obligations and enforce our agreements.
Public Pulse collects and uses Personal Information only for purposes that a reasonable person would consider appropriate in the circumstances and, where required, with knowledge and consent.
6. Private and Invitation-Only Groups
A. What Groups Are
Public Pulse may provide private or invitation-only Groups for universities, professors, educational institutions, employers, municipalities, associations, researchers, community organizations, companies, and other participating organizations (each an "Organization"). Access may be provided through an invitation link, access code, or another approved method. Group questions may be visible only to eligible Group participants and not to the general Public Pulse audience.
B. A Group Account Is a Public Pulse Account
When a person creates an account through a Group invitation, that person creates a regular Public Pulse account. Subject to eligibility and Platform rules, the participant may also access National Topics, Local Civic Issues, results, and other Public Pulse features. The Organization does not own or control the participant's Public Pulse account.
C. Public Pulse Knows and Administers Group Access
Public Pulse may know that an account joined, accessed, or is eligible for a particular Group because that information is necessary to provide Group access, administer the Platform, prevent misuse, and maintain Group integrity. Public Pulse does not disclose account-level Group membership or access information to the Organization except as described in this Policy, required by law, or authorized by the participant.
D. Organizations Do Not Receive Participant Identities or Individual Answers
Public Pulse does not provide an Organization with a list identifying which invited individuals created accounts, joined a Group, participated, or failed to participate. Organizations receive Group results and participation information only in aggregated or anonymized form.
Public Pulse does not disclose to an Organization how a particular participant answered a Group question. An Organization also does not receive a participant's responses, voting history, or participation in unrelated National Topics, Local Civic Issues, or other Public Pulse Groups merely because that participant belongs to the Organization's Group.
E. Group Reports and Privacy Thresholds
Organizations may receive aggregated reports, dashboards, participation totals, response distributions, demographic or regional breakdowns, and other insights concerning their Group questions. Public Pulse may suppress, combine, delay, or withhold a breakdown where participation is too small or where disclosure could reasonably increase the risk of identifying an individual participant. Public Pulse may establish minimum reporting thresholds and restrict combinations of demographic or geographic attributes to reduce re-identification risk.
F. Information Provided by Organizations
Where an Organization provides limited Personal Information to Public Pulse for Group administration, eligibility, or invitations, Public Pulse will use that information only for appropriate Platform purposes and in accordance with applicable law. Organizations are responsible for having appropriate authority to provide Personal Information to Public Pulse. Where practical, Public Pulse may allow Organizations to distribute invitation links or codes directly so that individuals choose whether to register.
G. Leaving a Group
Removal from, expiration of, or loss of access to a Group does not automatically delete the participant's Public Pulse account. The participant may continue using other Platform features for which the participant remains eligible.
7. Communications and Email Preferences
Public Pulse may send communications necessary to create, operate, secure, and administer your account or Group, including account verification, password resets, security notices, Group-access notices, and other service-related communications.
Where permitted by law and with any consent required by applicable law, Public Pulse may also send optional communications regarding new Public Pulse topics, results, features, research, Platform updates, or other engagement opportunities.
Where an opt-in is required, Public Pulse will request a positive choice from the user. Users may unsubscribe from optional communications at any time without affecting their Public Pulse account or ability to participate in Groups. Service-related communications that are necessary to operate or secure an account may continue while the account remains active.
8. Public Opinion Analytics
Public Pulse may analyze participation together with demographic and geographic information such as province or territory, postal code or postal-code region, municipality or region, age group, and gender where provided. Examples include public support for specific issues, regional opinion trends, participation trends, and community engagement statistics.
Reports, dashboards, research, and commercial insights are produced using aggregated and anonymized information and are not intended to identify individual users.
9. Aggregated and Anonymized Data
Public Pulse may create, publish, distribute, license, or sell aggregated, anonymized, statistical, or research information derived from Platform participation. Such information is designed not to identify individual users and not to contain Personal Information.
Public Pulse does not sell or rent Personal Information to advertisers, political parties, marketers, Organizations, or other third parties.
Use of information derived from a private Group may be subject to additional restrictions in a separate written agreement with the applicable Organization.
10. Use of Participation Data
By participating in Public Pulse, you acknowledge that Public Pulse may use responses, participation data, and related information in aggregated and anonymized form for statistical analysis, public reporting, research, academic collaboration, commercial insights, Platform improvement, and civic engagement initiatives. No published or licensed analytics will identify individual users.
11. Automated Fraud and Integrity Measures
Public Pulse may use administrative and automated measures to identify duplicate accounts, duplicate voting, suspicious activity, automated traffic, fraudulent behaviour, unauthorized Group access, and attempts to manipulate participation. Accounts or Group access may be restricted, suspended, or removed where appropriate.
12. Information Sharing
We may disclose information to trusted service providers that support hosting, authentication, analytics, mapping, security, communications, payments where applicable, and professional services, and to government authorities where required by law. Service providers are expected to protect Personal Information appropriately. Public Pulse does not sell Personal Information.
13. Business Transfers
If Public Pulse undergoes a merger, acquisition, financing, corporate restructuring, sale of assets, or similar transaction, Personal Information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.
14. Data Security
We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information, which may include encrypted transmission, secure hosting, access controls, authentication controls, security monitoring, system logging, and administrative procedures. No method of electronic transmission or storage can be guaranteed to be completely secure.
15. Data Retention
We retain Personal Information only as long as reasonably necessary to provide services, administer accounts and Groups, maintain Platform integrity, prevent fraud, comply with legal obligations, resolve disputes, and enforce agreements. Where appropriate, information may be anonymized for research and statistical purposes.
Aggregated or anonymized datasets created before account deletion generally cannot be removed because they no longer reasonably identify an individual.
16. Your Privacy Rights
Subject to applicable law, you may request access to Personal Information, request correction of inaccurate information, request deletion of your account, withdraw consent where legally permitted, ask questions about our privacy practices, and request information about how your Personal Information is used. Requests may be submitted to the Privacy Officer.
17. Account Deletion
Users may request deletion of their Public Pulse account. Certain information may be retained where reasonably necessary to comply with law, detect fraud, resolve disputes, protect Platform security, or enforce agreements. Aggregated or anonymized information that cannot reasonably identify you may continue to be retained and used.
Deleting or leaving a Group is different from deleting your Public Pulse account. A participant may lose access to a Group while retaining the general Public Pulse account.
18. International Processing
Public Pulse and its service providers may process, store, or access Personal Information outside Canada. Information processed outside Canada may be subject to the laws of the jurisdiction in which it is stored or accessed, including lawful access by courts, regulators, or government authorities. We take reasonable steps to require appropriate protection by service providers.
19. Cookies and Similar Technologies
Public Pulse may use cookies and similar technologies to authenticate users, maintain secure sessions, remember preferences, analyze usage, improve functionality, enhance security, and improve user experience. Additional information may be provided in a separate Cookie Policy.
20. Third-Party Services
The Platform may integrate with third-party authentication, mapping, analytics, cloud hosting, communications, and other service providers. Use of those services may also be governed by their own terms and privacy policies.
21. Age and Residency Requirements
Public Pulse is intended for individuals who are at least 18 years old and who satisfy the residency or geographic eligibility requirements displayed by the Platform. Public Pulse does not knowingly permit accounts that fail applicable eligibility requirements and may suspend or remove accounts where eligibility information is inaccurate.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updated versions will be posted with a revised "Last Updated" date. Where required by law, additional notice or consent will be provided for material changes.
23. Complaints and Contact
If you have questions, requests, or concerns regarding privacy, contact:
Privacy Officer
Public Pulse Inc.
Email: info@publicpulse.live
Website: www.publicpulse.live
If a concern cannot be resolved, you may have the right to complain to the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.